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EDUCATION SOCIAL

Turning school communications into a structured content system

Full social media management for a Cambridge-curriculum school in Karachi.

01 / CHALLENGE

School marketing has to serve multiple audiences at once: parents, students, prospects, and the existing school community. The content therefore had to be useful, timely, and still feel like one coherent brand.

02 / WHAT WE DID

→ Planned admission campaign content around the school's key enrolment periods.

→ Produced summer camp content as an ongoing social series instead of isolated posts.

→ Covered parent-teacher events and turned on-ground moments into usable social assets.

→ Used UGC-style reels and organic content to make the school's social presence feel active and human.

03 / PROOF

Admission campaign content

Summer camp content series

Parent-teacher event coverage

UGC-style reels

This case study focuses on the delivered system and content outputs because no verified numerical growth metric was available in the portfolio record.