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YOUTUBE GROWTH

Turning around a declining news channel in 28 days

A focused YouTube performance turnaround using analytics, publishing decisions, packaging, and optimisation.

01 / CHALLENGE

The channel was experiencing a declining performance trend. The priority was to reverse the direction quickly and create a measurable improvement in views, engagement, subscriber momentum, and revenue.

02 / WHAT WE DID

→ Reviewed channel performance and identified the content and packaging signals affecting reach.

→ Optimised the publishing approach around formats and topics already capable of attracting attention.

→ Used YouTube analytics to measure changes and make fast content decisions.

→ Tracked audience and monetisation indicators instead of relying on views alone.

03 / PROOF

+75.5% views in 28 days

+46.7% engaged views

Subscriber trend: -246 → +20

+14.8% revenue

The reported movement is for the documented 28-day turnaround period and should be interpreted in that time-window context.